The players also will make appearances at the casino, and WinStar has the option to host biannual boot camps and “meet-and-greets” between esports players and fans. The deal provides compLexity’s players access to WinStar amenities, such as its hotel, golf courses, and concerts.
“CompLexity’s forward-thinking and innovative approach to one of the fastest growing genres of mainstream entertainment is a natural fit as we look toward remaining at the forefront of the gaming industry.” The partnership between compLexity and Thackerville, Oklahoma-based WinStar represents a shift in esports toward mainstreaming competitive gaming entertainment, compLexity Gaming founder and CEO Jason Lake said in a statement. The compLexity/WinStar partnership echoes a September announcement naming WinStar as the official casino of the Cowboys, which was also a first partnership between a casino and an NFL team. In 2017, Jerry Jones, who is known for owning the Dallas Cowboys, was brought onto the compLexity ownership team. Esports organization compLexity Gaming has announced a partnership with WinStar World Casino and Resort, making WinStar the exclusive casino of compLexity-a first for a U.S.
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